Thought Leadership, Simplified

At Turn Two, we’re not big fans of business buzzwords.

So it’s with no shortage of irony that we’ve decided to rebrand our email newsletter around the phrase thought leadership.

Here’s why.

As we think about what sets our work apart, we keep coming back to this loaded phrase.

And quite frankly, despite its considerable baggage, we can’t find a better buzzword that embodies what we do. 

What we strive to achieve, however, is to go beyond the buzz – to take this fuzzy concept and turn it into something that can help you communicate in ways that make a real difference.  

In our view, thought leadership is pretty simple. It’s about drawing from your experience, expertise, and imagination to explore new ideas, solve problems, raise awareness, or move people to action.  

You take the lessons and stories that grow out of your work and then share those insights in meaningful ways.

It’s the key to creating presentations that inspire employees.

Or developing content that builds an emotional connection with your target audiences.

Or being the go-to source for journalists who are looking for expert voices around your area of expertise.

Starting with today’s newsletter, we’re going to ramp up our emphasis on thought leadership, and how it can be the cornerstone of your communications, content, and public relations strategies.

We’ll be sharing insights from experts, offering our own advice, and providing examples that will help you get the most out of your organization’s thought leadership efforts.

Along the way, we hope you’ll feel free to share your own examples, comments, and questions.

Sign up now for Thought Leadership Weekly.