Smart Thought Leadership in the Covid-19 Era

Who is the last person you shook hands with?

And when will you do it again? Next month? Next year? Never?

The Covid-19 crisis has altered our most fundamental business rituals, practices and assumptions. Some may return. Others could be gone forever.

If you’re looking to break through as a thought leader, this avalanche of change offers the opportunity to help guide those in your area of expertise through what will likely be a series of 'new normals.'

Break it down into three steps:

1. Think through the domino effect of a significant change affecting your industry or area of expertise.

2. Draw from your experiences, insights, research and observations to offer perspective on what these changes will likely mean.

3. Offer your best advice on how to respond in ways that will address key challenges and help assure success.

The trusty handshake may not be coming back anytime soon.

But you can still make a great impression through thoughtful – and thought-provoking – insights.