National PR Campaign
Client: Community Foundation Public Awareness Initiative
The Challenge
Because of their local missions, U.S. community foundations are largely ignored by the national media. As a result, when the media covers philanthropy and public policy, community foundations are often left out.
Our Approach
Turn Two Communications developed an extensive national communications strategy for the Initiative, focusing on:
Media Relations: Building relationships with national journalists and facilitating op-eds and interviews.
Owned Media: Creating a website and social media presence to showcases the work of community foundations.
Capacity building: Providing ongoing support to 130+ community foundation communications teams.
Results
Regular coverage in national media outlets, including The Wall Street Journal, The New York Times, Bloomberg, MarketWatch, The Chronicle of Philanthropy, Inside Philanthropy, and Nonprofit Quarterly.
We developed the definitive database of giving through community foundations during the Covid-19 pandemic, tracking more than $1 billion in contributions and earning considerable national and local attention.
Community foundation communications teams have access to crisis communications support, case studies, talking points, and other resources.
